In this section of the marketing and communication plan, you will develop specific marketing strategies to support the service you are proposing for Bellevue Hospital.
In addition, you will explain the communication strategies you will use to involve the internal and external stakeholders of the healthcare organization that will be impacted by the proposed service.
Note that the stakeholders are unique from your target market. These stakeholders are the individuals who will either partner with you to employ the plan or be impacted by the implementation of the plan.
The proposed service for the hospital is a new health payment plan for the uninsured.
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