Assume the role of a marketing professional who has been tasked with completing a marketing plan for a client. Select a publicly traded, for-profit company that will be your client.
Conduct research about the company by visiting the company website and obtaining a copy of the annual report.
Locate three to five additional resources that provide additional data and information about the brand. You will use this research to tell the brand story; share the company vision, mission, and marketing objectives; and describe the strategies and tactics the company is currently using to meet the marketing objectives
. You will also perform SWOT analysis based on your research. Using what you learn from your research and subsequent analysis, complete the “Marketing Plan and Presentation: Part 1 – Research Template.”
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