Assume that you are the newly hired pricing manager for the designer’s/brand’s products/goods you are to chose from this list (this is the same list you used in the prior module – your choice may be but need not be the same as you used in the prior case) and that the VP of Marketing wants you to prepare a report on how the designer’s/brand’s products/brands/goods are currently marketed and to begin to think about what changes, if any, you might want to see made in the pricing of that designer’s/brand’s products/goods.
Does pricing make the designer’s/brand’s products/goods different from its competitors?
Defend your position.
In terms of product/good marketing, how would you change the prices of the products/goods?
Defend your position.
In preparing your CASE5, ensure that you demonstrate your learning of the marketing concepts and frameworks for analysis outlined in the modular learning objectives by using and referencing the background and case material.
1. Explain the pricing strategies that firms use.
2. Explain what factors are involved in the development of a pricing strategy.
3. Explain the relationship between costs and prices.
4. Explain the relationship between a firm’s pricing strategy and its product, distribution, and promotion strategies
In particular, review what you learned about consumer behavior (Background Readings for Module 1) and bolster your argument in terms of when consumers make their decisions based on price as opposed to brands.
Note that this assignment does NOT require you to prepare a detailed essay. Instead use section headings for each of the topics you address in your paper followed by a discussion of that topic.
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