Signature Assignment Health Care Access Options

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HCS 490 WEEK 4 Signature Assignment Health Care Access Options

Signature Assignment Health Care Access Options – Research the following in your community or surrounding area:

  • One walk-in clinic, such as urgent care
  • One retail clinic in your local grocery store or drug store
  • No appointment physician’s office

Write a 1,050- to 1,400-word paper that includes the above centers and addresses the following:

  • Analyze the changing landscape of the health care system.
    • Differentiate the various places health care is delivered.
  • Analyze what impact cultural demographics have on the health care market.
    • Analyze the targeted audience of the clinic or office based on cultural demographics.
    • Analyze the effectiveness of the marketing approach for the clinic or office to various cultures.
    • Analyze the marketing techniques that could be used to improve the marketing within different cultural demographics.
  • Differentiate what effect different generations have on the health care market.
  • Analyze the targeted audience of the clinic or office based on generational demographics.
    • Differentiate the effectiveness of the marketing approach for the clinic or office to various generations.
    • Differentiate the marketing techniques that could be used to improve the marketing within different generations.
  • Analyze the impact of media and social networking on consumer choices.

Format your assignment according to APA guidelines.

Cite 3 peer-reviewed, scholarly, or similar references to support your paper.

Click the Assignment Files tab to submit your assignment.

HCS 490 WEEK 4 Communication Strategy

Imagine you work for a marketing firm and you have been assigned to work with a new health care client. The client needs help with a communication strategy for a new product they are launching soon.

Choose 1 of the following initiatives:

  • Health spa launching a new weight loss treatment
  • Insurance company launching a new medical product for the exchange
  • Hospital system launching a new diabetes program
  • Medical device manufacturer launching a new metal alloy prosthesis
  • Select your own company and product with approval from your instructor

Create a 12- to 18-month marketing communication strategy for your client. You may use a marketing communication strategy template or you can create your own. In your strategy:

  • Differentiate between the types of communication that could be used when marketing to different generations.
  • Describe how you will use an integrated campaign to reach your target audience.
  • Compare successful industries and how they leverage transparency. Describe how you can apply that to your strategy.

Format your assignment according to APA guidelines.

Cite 3 peer-reviewed, scholarly references.

Run your paper through the Grammarly and Plagiarism Web Services and include your reports with the assignment.

Click the Assignment Files tab to submit your assignment.

HCS 490 WEEK 5 Signature Assignment: Marketing Strategy

Create a full marketing strategy (3 to 4 pages) for a health care company or product. Refer to the examples of companies or products used in the Week Four Communication Strategy assignment. You may use a company or product from Week Four or select a new company or product. Address the following in your marketing strategy:

Section 1: General Product Information

  • Describe the health care company or product
  • Describe how you will market your health care company or product.
    • Describe how the marking plan will differ from other marketing plans currently available to consumers.
  • Describe the value of the services offered by your health care company or product.

Section 2: Consumers

  • Differentiate health care access options for consumers.
    • Differentiate the health care access options that are available to your target audience.
    • Analyze how the health care access options will affect how you market to your target audience.
    • Analyze how consumers communicate health care access options.
    • Analyze the implications of communication methods used when sharing health information.  Consider communication from physicians, pharmacies, and consumers when information is shared.  

Section 3: Impact of Outside Agencies

  • Analyze the impact government agencies have on products and services that are available to the health care consumer.

Section 4: Impact of Regulations

  • Analyze the effect of health care reform on the health care consumer products and services.
    • Analyze how health care reform will affect your target audience.
    • Analyze how health care reform will affect how you market to your target audience.

Section 5: Anticipating the Changing Market

  • Explain how consumer’s options for health care are changing.
    • Explain how you will ensure the health care company or product is relevant to the consumer.

Section 6: Importance of Market Strategy

  • Explain why all of these factors are important for your marketing strategy.

Format your assignment consistent with APA guidelines.

Cite 3 peer-reviewed, scholarly, or similar references.

Click the Assignment Files tab to submit your assignment.

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