What are the main advantages and disadvantages of the ethnocentric, polycentric and geocentric approaches to MARKETING strategy globally?

  1. What are the main advantages and disadvantages of the ethnocentric, polycentric and geocentric approaches to MARKETING strategy globally? When is each approach appropriate?
  2. What is the DIFFERENCE between ethics and social responsibility? Do you think social responsibility for a multinational corporation is something better managed domestically or internationally? Explain why.
  3. How can a global firm use TRANSFER PRICING to increase its after-tax income? What are the constraints it needs to be aware of?

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